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Crush It !

I just finished a  fabulous new book called Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk. Gary tells his story. How he took his family wine business and turned it into a 60 Million Dollar business with social media. This is a “must read” for anyone building business on the internet or for anyone who has a passion for anything. Should appeal to anyone reading this blog:)!

“Crush it” is literally a step by step crash course instruction manual on how to harness  the power of the internet and social media to build any kind of business. It is also about how to take any passion and turn it into a business. He even gives ideas of businesses that could be started if you don’t have a passion.  Businesses he sees as opportunities for someone just looking to fill a void in the market.

One  thing I really appreciated was that he is willing to give his contact information. He is interested in hearing from his readers and interested in having conversation. Talk about building relationships. Something social media is all about. He is raising the bar  here to an even higher level.

There is some great commentary on how to build your brand. You as a person, how to differentiate yourself and how to choose the best platform for yourself.  He introduces many of todays best resources and practises but is quick to point out how rapidly things are changing.

“Everyone knows the Internet represents one of the biggest cultural shifts since the printing press,” Vaynerchuk says. “But I think society has been slow to recognize that it represents the biggest shift in history in how we do business.”

Gary is a true visionary and this easy to read book is well worth the investment of time and money. Read it now! You will be so glad you did. Would love to know what you think!

Crush It!: Why NOW Is the Time to Cash In on Your Passion

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Comments

4 Responses to “Crush It !”
  1. I couldn’t agree with you more… I just read the book also.

    What an awesome book!! Gary is so motivating!

    This book is such an easy read with a ton of info on how to cash in on your passions and the internet is the vehicle to allow you to do that..

    I also highly recommend this book!

    Sharon

  2. I’ve hear so much about this book, but I wasn’t sure exactly what it’s about. Thanks for the brief review. I’d love to see what his social media strategies are.
    There’s little doubt that the internet has changed the way we do business, and the way we make connections with people through e-networks. It’s imperative that we understand how to USE the internet effectively. Thanks, Christy, for pointing out the road map that this book appears to be. I’ll get it!

  3. Christy, I’m going to get this book first thing tomorrow. Your review helped me make my decision! Thanks!

    David A Haines
    Because Your Success Matters!
    (215) 268-6696 Anytime!

  4. I have not read the book yet, but I’l go and get it.

    For sure… Internet has changed the way we do everything, from business to our daily lives.
    It’s a must to understand how it works!

    Thanks for recommending.

    Raisa

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